Internet Cafe Business Guide

There are three important concepts in marketing: location, location and location. Location can be a boon or a bane. An Internet café business must be located in a place easily accessible to prospective customers. Prospective customers are basically everybody—students doing their projects or research, gamers who’re dying to have the most superior scores, people whose relatives or loved ones are at abroad and find it very convenient communicating with them through chat and email and let’s not forget those who have sugar-daddies offshore.

The first prospective location to look out for is where you’re currently residing. Look around your area—do you think it’s feasible to build one in your neighborhood? Do you think that people in your area have habitual routines of going to an Internet café but it’s just too far? Do you think there are gamers and would-be gamers? Do you think that majority of people in your neighborhood would get a kick out of your Internet shop?

If your answer to all of these is yes, then go build your Internet Café shop—either right on your garage or right beside your house. Otherwise you just have to go out and hunt for a prospective location and prepare extra bucks for the rental fees. Most of these locations should be highly-strategical and very much accessible by a lot of people. In other words,they have to be heavy in “foot-traffic”. Examples are near schools and malls.

Mall rates and conditions varies depending on the mall itself. It is better if you go directly to the mall’s general manager and inquire. Have your own letter of intent ready. Usually they are contract-basis and always renewable.